---
title: News - Coalition for Better Ads | Sample HubSpot User (2)
description: It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. (2)
---
[](https://www.betterads.org/)
[](https://www.betterads.org/)
## Sample HubSpot User
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
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### Recent Posts
[October 18, 2017](https://www.betterads.org/betterads/news/archive/2017/10/18)
[ ** ](https://www.betterads.org/betterads/news/did-the-iab-uk-just-save-advertising-from-itself)
## [Did The IAB UK Just Save Advertising — From Itself?](https://www.betterads.org/betterads/news/did-the-iab-uk-just-save-advertising-from-itself)
[News](https://www.betterads.org/betterads/news/tag/news) [October 18, 2017 ](https://www.betterads.org/betterads/news/archive/2017/10/18)
If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they need only look at today’s news from IAB UK. Just a day after its figures, with PwC, showed that the humble…
[Details](https://www.betterads.org/betterads/news/did-the-iab-uk-just-save-advertising-from-itself)
[September 21, 2017](https://www.betterads.org/betterads/news/archive/2017/09/21)
[ ** ](https://www.betterads.org/betterads/news/justpremium-joins-coalition-for-better-ads)
## [JustPremium joins Coalition for Better Ads](https://www.betterads.org/betterads/news/justpremium-joins-coalition-for-better-ads)
[News](https://www.betterads.org/betterads/news/tag/news) [September 21, 2017 ](https://www.betterads.org/betterads/news/archive/2017/09/21)
At JustPremium, we’re committed to raising online advertising standards for the benefit of consumers, advertisers and publishers. Over the past year we’ve developed new ad units that are both more effective and give advertisers greater scope for creativity. We’ve also signed up new publisher networks across 25 countries, offering brands targeted and ‘safe’ advertising environments..…
[Details](https://www.betterads.org/betterads/news/justpremium-joins-coalition-for-better-ads)
[September 21, 2017](https://www.betterads.org/betterads/news/archive/2017/09/21)
[ ** ](https://www.betterads.org/betterads/news/microsoft-joins-coalition-for-better-ads)
## [Microsoft Joins Coalition For Better Ads](https://www.betterads.org/betterads/news/microsoft-joins-coalition-for-better-ads)
[News](https://www.betterads.org/betterads/news/tag/news) [September 21, 2017 ](https://www.betterads.org/betterads/news/archive/2017/09/21)
Microsoft has joined the Coalition for Better Ads, an industry association aimed at improving online advertising and marketing. The move is intended to ease consumer frustration. “At Microsoft, we believe in supporting and collaborating with the online advertising industry to develop standards that make the digital ecosystem function better for consumers, marketers and publishers,” Rik…
[Details](https://www.betterads.org/betterads/news/microsoft-joins-coalition-for-better-ads)
[March 31, 2017](https://www.betterads.org/betterads/news/archive/2017/03/31)
[ ** ](https://www.betterads.org/betterads/news/coalition-for-better-ads-releases-guidelines-to-improve-advtg-standards)
## [Coalition for Better Ads releases guidelines to improve advtg standards](https://www.betterads.org/betterads/news/coalition-for-better-ads-releases-guidelines-to-improve-advtg-standards)
[News](https://www.betterads.org/betterads/news/tag/news) [March 31, 2017 ](https://www.betterads.org/betterads/news/archive/2017/03/31)
The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000…
[Details](https://www.betterads.org/betterads/news/coalition-for-better-ads-releases-guidelines-to-improve-advtg-standards)
[March 29, 2017](https://www.betterads.org/betterads/news/archive/2017/03/29)
[ ** ](https://www.betterads.org/betterads/news/parempia-verkkomainoksia-coalition-for-better-ads)
## [Parempia verkkomainoksia – Coalition for Better Ads](https://www.betterads.org/betterads/news/parempia-verkkomainoksia-coalition-for-better-ads)
[News](https://www.betterads.org/betterads/news/tag/news) [March 29, 2017 ](https://www.betterads.org/betterads/news/archive/2017/03/29)
Coalition for Better Ads loi standardit paremmalle verkkomainonnalle Mainonta rahoittaa mediaa ja monenlaista sisältöä kokonaan tai osittain. Verkkomainonta mahdollistaa myös sosiaalisen median palveluja. Kuluttajat ovat kuitenkin usein turhautuneita verkkomainoksiin, jotka häiritsevät heidän käyttökokemustaan – keskeyttävät tai hidastavat selailua. Myös mainonnanesto-ohjelmien käyttö lisääntyy....
[Details](https://www.betterads.org/betterads/news/parempia-verkkomainoksia-coalition-for-better-ads)
[March 27, 2017](https://www.betterads.org/betterads/news/archive/2017/03/27)
[ ** ](https://www.betterads.org/betterads/news/https/www.betterads.org/liab-france-soutient-les-recommandations-de-la-coalition-better-ads-pour-une-publicite-digitale-pertinente/)
## [L’IAB France soutient les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente](https://www.betterads.org/betterads/news/https/www.betterads.org/liab-france-soutient-les-recommandations-de-la-coalition-better-ads-pour-une-publicite-digitale-pertinente/)
[News](https://www.betterads.org/betterads/news/tag/news) [March 27, 2017 ](https://www.betterads.org/betterads/news/archive/2017/03/27)
Dévoilés le 21 mars (voir archive), les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente sont soutenues par l’IAB France. «Cette démarche est particulièrement pertinente dans la mesure où c’est la première fois que des recommandations ne sont pas uniquement issues de réflexions de l’industrie, mais élaborées sur des tests approfondis…
[Details](https://www.betterads.org/betterads/news/https/www.betterads.org/liab-france-soutient-les-recommandations-de-la-coalition-better-ads-pour-une-publicite-digitale-pertinente/)
[March 24, 2017](https://www.betterads.org/betterads/news/archive/2017/03/24)
[ ** ](https://www.betterads.org/betterads/news/auto-play-video-and-pop-ups-named-among-the-most-annoying-ad-formats)
## [Auto-play video and pop-ups named among the most ‘annoying’ ad formats](https://www.betterads.org/betterads/news/auto-play-video-and-pop-ups-named-among-the-most-annoying-ad-formats)
[News](https://www.betterads.org/betterads/news/tag/news) [March 24, 2017 ](https://www.betterads.org/betterads/news/archive/2017/03/24)
The report by the Coalition For Better Ads, which includes members such as Procter & Gamble, Google, Facebook, the World Federation of Advertisers and the IAB, is hoping to eradicate annoying ad formats. The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for…
[Details](https://www.betterads.org/betterads/news/auto-play-video-and-pop-ups-named-among-the-most-annoying-ad-formats)
[March 24, 2017](https://www.betterads.org/betterads/news/archive/2017/03/24)
[ ** ](https://www.betterads.org/betterads/news/digital-marketing-can-no-longer-hit-snooze-on-this-wake-up-call)
## [Digital Marketing Can No Longer Hit ‘Snooze’ On This ‘Wake-Up Call’](https://www.betterads.org/betterads/news/digital-marketing-can-no-longer-hit-snooze-on-this-wake-up-call)
[News](https://www.betterads.org/betterads/news/tag/news) [March 24, 2017 ](https://www.betterads.org/betterads/news/archive/2017/03/24)
It has been a turbulent week in mainstream news as well as in digital marketing. Amid all the Google bashing that was the backdrop to this year’s Advertising Week in London, however, it might have been easy to have missed the wake-up call the industry was given. It came in the form of Coalition for…
[Details](https://www.betterads.org/betterads/news/digital-marketing-can-no-longer-hit-snooze-on-this-wake-up-call)
[March 24, 2017](https://www.betterads.org/betterads/news/archive/2017/03/24)
[ ** ](https://www.betterads.org/betterads/news/coalition-for-better-ads-publishes-new-standards)
## [Coalition for Better Ads Publishes New Standards](https://www.betterads.org/betterads/news/coalition-for-better-ads-publishes-new-standards)
[News](https://www.betterads.org/betterads/news/tag/news) [March 24, 2017 ](https://www.betterads.org/betterads/news/archive/2017/03/24)
The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them…
[Details](https://www.betterads.org/betterads/news/coalition-for-better-ads-publishes-new-standards)
[March 23, 2017](https://www.betterads.org/betterads/news/archive/2017/03/23)
[ ** ](https://www.betterads.org/betterads/news/study-6-desktop-12-mobile-web-ad-experiences-should-be-retired)
## [Study: 6 desktop, 12 mobile web ad experiences should be retired](https://www.betterads.org/betterads/news/study-6-desktop-12-mobile-web-ad-experiences-should-be-retired)
[News](https://www.betterads.org/betterads/news/tag/news) [March 23, 2017 ](https://www.betterads.org/betterads/news/archive/2017/03/23)
Dive Brief: The Coalition for Better Ads asked more than 25,000 consumers to rank 104 ad experiences so it could identify user experience factors that are most highly correlated with the propensity to adopt ad blocking tech, per a press release. The results show six desktop and 12 mobile ad experiences that fall beneath the…
[Details](https://www.betterads.org/betterads/news/study-6-desktop-12-mobile-web-ad-experiences-should-be-retired)
[**](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/1)
[1](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/1) [2](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/2) [3](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/3) [4](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/4)
[**](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/3)
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