The Interactive Advertising Bureau of Australia (IAB) has joined the ‘Coalition for Better Ads’ and will work with the international organisation to create local guidelines for online advertising. The international group, which launched last September, brings together trade bodies, publishers, technology companies, advertising and media agencies, and consumer brands such as Unilever and Procter &…

Die “Coalition for Better Ads” will mit Mitgliedern wie Google, Facebook oder dem BVDW und IAB neue globale Standards für Online-Werbung erarbeiten. Welche Formate für Nutzer am nervigsten sind, präsentierten die Partner heute. Im Herbst vergangenen Jahres schlossen sich namhafte Unternehmen, Agenturen und Verbände zur “Coalition for Better Ads” zusammen. Zum Verbund gehören Vermarkter wie…

The Coalition for Better Ads, which was founded last year by Procter & Gamble Co. and other major players in the industry, today recommended standards aimed at curbing pop-ups and other forms of internet advertising that annoy people using desktop or mobile computers. The Cincinnati-based maker of products such as Pampers diapers (NYSE: PG) is…

A coalition of ad buyers and sellers including Google and Facebook, as well over 80 trade associations from all over the world has published a new set of better ads standards for desktop and mobile web that it says reflect consumer advertising preferences in North American and European markets. The Coalition for Better Ads said…

La Coalition for Better Ads, association mondiale fondée par les grandes associations (IAB Europe et Etats-Unis, American Association of Advertising Agencies) et les grands acteurs de l’industrie digitale (Google, Facebook), publie ses standards de publicité digitale. Quels formats sont considérés comme les plus intrusifs sur desktop et mobile par les internautes? Six mois après sa…

The relationship between consumers and advertising is changing. Advertising has fueled the explosive growth of the Internet and mobile media, bringing access to valuable content, services and applications at little or no cost to consumers.  However, much of this growth has taken place without enough attention to user experience. Consumers have become increasingly frustrated with…

The latest IAB UK adblocking Consumer Usage and Attitudes Report shows approximately one fifth of online adults are actively using adblocking software in the UK. Whilst desktop and laptop adoption rates hold steady, the PageFair AdBlocking Goes Mobile Report indicates the next challenge will come from mobile web and in app adblocking. The assumption that adblocking is…

Over the past few years, as consumers have grown more resistant to online ads, marketers have upped the ante with ever-more annoying ad units. This year marked an inflection point in which consumers pushed back — and the industry had to listen. In part, ad blockers have enabled consumers. About 32% of web users —…

Dive Brief: The Wall Street Journal reports ad blocking appears to be on the decline in Germany, a sign that use of the technology may also slow in the U.S. soon. The Journal points to data from the German digital media trade group Bundesverband Digitale Wirtschaft, which show ads were blocked on 19.1% of German…

In this guest post, Digital Amplification & Trading Director for Ikon Communications, Dru Nho, puts his heart on his sleeve about the ongoing issue of ad-blocking, talks about why “online ads suck” and what this means for advertisers moving forward What’s the news? Ad-Blocking. That’s the news. I get it. You don’t care. Viewability is hot right…