---
title: News - Coalition for Better Ads | Sample HubSpot User (4)
description: It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. (4)
---
[](https://www.betterads.org/)
[](https://www.betterads.org/)
## Sample HubSpot User
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
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### Recent Posts
[October 11, 2016](https://www.betterads.org/betterads/news/archive/2016/10/11)
[ ** ](https://www.betterads.org/betterads/news/can-quality-control-defeat-ad-blocking-before-its-too-late)
## [Can quality control defeat ad blocking before it’s too late?](https://www.betterads.org/betterads/news/can-quality-control-defeat-ad-blocking-before-its-too-late)
[News](https://www.betterads.org/betterads/news/tag/news) [October 11, 2016 ](https://www.betterads.org/betterads/news/archive/2016/10/11)
The industry is taking steps to build better ad experiences as it races against time to repair consumer trust before ad blocking expands further. Marketers are taking the quality of their digital ads more seriously than ever, but whether a few tweaks will be enough to rebuild consumer confidence and position the industry for a…
[Details](https://www.betterads.org/betterads/news/can-quality-control-defeat-ad-blocking-before-its-too-late)
[October 6, 2016](https://www.betterads.org/betterads/news/archive/2016/10/06)
[ ** ](https://www.betterads.org/betterads/news/unpacking-the-coalition-for-better-ads)
## [Unpacking the Coalition for Better Ads](https://www.betterads.org/betterads/news/unpacking-the-coalition-for-better-ads)
[News](https://www.betterads.org/betterads/news/tag/news) [October 6, 2016 ](https://www.betterads.org/betterads/news/archive/2016/10/06)
Ad blocking has become a serious obstacle for digital advertising, and advertisers, agencies, advertising technology companies and publishers have come together to form the Coalition for Better Ads to create global digital advertising standards in the hope of countering ads that frustrate consumers. The coalition – which major brands like Google, Unilever and Procter &…
[Details](https://www.betterads.org/betterads/news/unpacking-the-coalition-for-better-ads)
[September 22, 2016](https://www.betterads.org/betterads/news/archive/2016/09/22)
[ ** ](https://www.betterads.org/betterads/news/calls-to-improve-creative-standards-in-ad-blocking-war)
## [Calls to improve creative standards in ad-blocking war](https://www.betterads.org/betterads/news/calls-to-improve-creative-standards-in-ad-blocking-war)
[News](https://www.betterads.org/betterads/news/tag/news) [September 22, 2016 ](https://www.betterads.org/betterads/news/archive/2016/09/22)
Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking. The Coalition for Better Ads launched at the Dmexco conference in Cologne last week, promising to create and implement standards guiding how ads are delivered…
[Details](https://www.betterads.org/betterads/news/calls-to-improve-creative-standards-in-ad-blocking-war)
[September 18, 2016](https://www.betterads.org/betterads/news/archive/2016/09/18)
[ ** ](https://www.betterads.org/betterads/news/coalition-for-better-ads-takes-off-unilever-pg-and-facebook-on-board)
## [Coalition for Better Ads takes off – Unilever, P&G and Facebook on board](https://www.betterads.org/betterads/news/coalition-for-better-ads-takes-off-unilever-pg-and-facebook-on-board)
[News](https://www.betterads.org/betterads/news/tag/news) [September 18, 2016 ](https://www.betterads.org/betterads/news/archive/2016/09/18)
The backlash from consumers over unwanted ads has forced the industry to unite behind a common effort. From publishers, ad tech companies, agencies and advertisers, when consumers have undesirable or negative experiences with online ads, these are the organisations that are impacted. As a result, in order to try and tackle the need for and…
[Details](https://www.betterads.org/betterads/news/coalition-for-better-ads-takes-off-unilever-pg-and-facebook-on-board)
[September 16, 2016](https://www.betterads.org/betterads/news/archive/2016/09/16)
[ ** ](https://www.betterads.org/betterads/news/procter-gamble-unilever-google-facebook-and-more-form-coalition-for-better-ads)
## [Procter & Gamble, Unilever, Google, Facebook and more form ‘coalition for better ads’](https://www.betterads.org/betterads/news/procter-gamble-unilever-google-facebook-and-more-form-coalition-for-better-ads)
[News](https://www.betterads.org/betterads/news/tag/news) [September 16, 2016 ](https://www.betterads.org/betterads/news/archive/2016/09/16)
The world’s biggest advertisers and media owners have united for the first to form what is described as a ‘coalition for better ads’ at a time when scepticism over the efficacy of digital media is rife. Procter & Gamble, Unilever, Google and Facebook are among the group’s founding members, alongside trade bodies such as the…
[Details](https://www.betterads.org/betterads/news/procter-gamble-unilever-google-facebook-and-more-form-coalition-for-better-ads)
[September 16, 2016](https://www.betterads.org/betterads/news/archive/2016/09/16)
[ ** ](https://www.betterads.org/betterads/news/pg-joins-google-others-in-launching-coalition-for-better-ads)
## [P&G joins Google, others in launching Coalition for Better Ads](https://www.betterads.org/betterads/news/pg-joins-google-others-in-launching-coalition-for-better-ads)
[News](https://www.betterads.org/betterads/news/tag/news) [September 16, 2016 ](https://www.betterads.org/betterads/news/archive/2016/09/16)
Procter & Gamble Co. is helping launch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as Tide detergent and Crest toothpaste (NYSE: PG) joined with Google, rival consumer products company Unilever, advertising trade associations and others to create the coalition. “We…
[Details](https://www.betterads.org/betterads/news/pg-joins-google-others-in-launching-coalition-for-better-ads)
[September 15, 2016](https://www.betterads.org/betterads/news/archive/2016/09/15)
[ ** ](https://www.betterads.org/betterads/news/google-facebook-and-the-worlds-biggest-brands-join-together-to-improve-digital-ads)
## [Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads](https://www.betterads.org/betterads/news/google-facebook-and-the-worlds-biggest-brands-join-together-to-improve-digital-ads)
[News](https://www.betterads.org/betterads/news/tag/news) [September 15, 2016 ](https://www.betterads.org/betterads/news/archive/2016/09/15)
P&G, Unilever and others look for an answer to ad blocking The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne, Germany, where the Dmexco conference has been taking place this week. The coalition’s…
[Details](https://www.betterads.org/betterads/news/google-facebook-and-the-worlds-biggest-brands-join-together-to-improve-digital-ads)
[September 15, 2016](https://www.betterads.org/betterads/news/archive/2016/09/15)
[ ** ](https://www.betterads.org/betterads/news/google-and-pg-in-coalition-to-police-ad-standards-across-the-web)
## [Google and P&G in Coalition to Police Ad Standards Across the Web](https://www.betterads.org/betterads/news/google-and-pg-in-coalition-to-police-ad-standards-across-the-web)
[News](https://www.betterads.org/betterads/news/tag/news) [September 15, 2016 ](https://www.betterads.org/betterads/news/archive/2016/09/15)
In possibly the broadest attempt yet to fix online advertising so that consumers don’t become obsessed with blocking it, Google has got together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads. Other participants include top global marketer Procter & Gamble, Unilever, The Washington Post, the…
[Details](https://www.betterads.org/betterads/news/google-and-pg-in-coalition-to-police-ad-standards-across-the-web)
[September 15, 2016](https://www.betterads.org/betterads/news/archive/2016/09/15)
[ ** ](https://www.betterads.org/betterads/news/google-unilever-and-pg-join-coalition-aiming-to-rid-the-internet-of-annoying-ads)
## [Google, Unilever and P&G join coalition aiming to rid the internet of annoying ads](https://www.betterads.org/betterads/news/google-unilever-and-pg-join-coalition-aiming-to-rid-the-internet-of-annoying-ads)
[News](https://www.betterads.org/betterads/news/tag/news) [September 15, 2016 ](https://www.betterads.org/betterads/news/archive/2016/09/15)
The ‘Coalition for Better Ads’ aims to take on the “Herculanean task” of bringing together advertisers, agencies, ad tech and publishers to come up with global standards on digital advertising to tackle the rise of ad blocking. Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition…
[Details](https://www.betterads.org/betterads/news/google-unilever-and-pg-join-coalition-aiming-to-rid-the-internet-of-annoying-ads)
[**](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/3)
[1](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/1) [2](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/2) [3](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/3) [4](https://www.betterads.org/betterads/news/author/sample-hubspot-user/page/4)
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