The industry is taking steps to build better ad experiences as it races against time to repair consumer trust before ad blocking expands further. Marketers are taking the quality of their digital ads more seriously than ever, but whether a few tweaks will be enough to rebuild consumer confidence and position the industry for a…

Ad blocking has become a serious obstacle for digital advertising, and advertisers, agencies, advertising technology companies and publishers have come together to form the Coalition for Better Ads to create global digital advertising standards in the hope of countering ads that frustrate consumers. The coalition – which major brands like Google, Unilever and Procter &…

Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking. The Coalition for Better Ads launched at the Dmexco conference in Cologne last week, promising to create and implement standards guiding how ads are delivered…

The backlash from consumers over unwanted ads has forced the industry to unite behind a common effort. From publishers, ad tech companies, agencies and advertisers, when consumers have undesirable or negative experiences with online ads, these are the organisations that are impacted. As a result, in order to try and tackle the need for and…

The world’s biggest advertisers and media owners have united for the first to form what is described as a ‘coalition for better ads’ at a time when scepticism over the efficacy of digital media is rife. Procter & Gamble, Unilever, Google and Facebook are among the group’s founding members, alongside trade bodies such as the…

Procter & Gamble Co. is helping launch the Coalition for Better Ads, which seeks to develop and implement global standards for online advertising. The Cincinnati-based maker of brands such as Tide detergent and Crest toothpaste (NYSE: PG) joined with Google, rival consumer products company Unilever, advertising trade associations and others to create the coalition. “We…

P&G, Unilever and others look for an answer to ad blocking The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne, Germany, where the Dmexco conference has been taking place this week. The coalition’s…

In possibly the broadest attempt yet to fix online advertising so that consumers don’t become obsessed with blocking it, Google has got together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads. Other participants include top global marketer Procter & Gamble, Unilever, The Washington Post, the…

The ‘Coalition for Better Ads’ aims to take on the “Herculanean task” of bringing together advertisers, agencies, ad tech and publishers to come up with global standards on digital advertising to tackle the rise of ad blocking. Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition…